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pictures 1 2 3 4 5 6 7 8 9 10 file Deutsche Bank 200110 v2_id80.wmv (download) action Deutsche Bank activation campaign advertiser Deutsche Bank |
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Deutsche Bank launched a strong communication campaign in order to inform people about recent changes in the banking sector and hopefully convince them to become Deutsche Bank clients.
During the last weeks of 2009, a true Santa Claus army, all dressed in blue, was deployed around the country to meet and inform people about their new rights.
So what was the recommendation to take advantage of this opportunity? Christmas markets, airports, train stations and shopping centres were literally invaded by dozens of blue Santa Claus characters, distributing branded gifts and spreading Deutsche Bank’s claim to everyone. By the end, 150,000 flyers, 100,000 blue Santa hats and no less than 20,000 blue balloons were handed out to people. Extra visibility was also brought on the spot through the use of mobile advertising to reinforce the space domination effect created by the promotion team’s presence and the hundreds of blue Santa hats worn by the people who had received them. This outstanding field operation was conceived, realized and totally managed by hyperspace, Posterscope Belgium’s Brand Activation department, to stunning effect. |
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